Oribi had incredible product documentation that included valuable concepts in marketing analytics, such as attribution, event tracking, and UTMs. However, the documentation was predominantly text-based, and an alternative approach to present the content was needed.
A comprehensive project-based course that serves as an “Introduction to Modern Marketing Analytics” and teaches key techniques through Oribi’s powerful features and platform.
By combing practical screencast exercises, talking-head explanations, and additional resources, the course was focused on kick-starting the learners journey in marketing analytics.
The course was also syndicated on one of the largest eLearning marketplaces to improve reach – Udemy for Business
Within a few months, the course had 2,500 enrollments. In addition, top companies began offering the course to their employees as part of their Udemy for Business subscription.
Oribi is a powerful marketing analytics tool. Still, it’s different from any big data tool you’ve probably used. The Oribi Analytics platform is a complete, end-to-end solution for website traffic and conversion optimization.
With Oribi, companies and marketers can increase conversions and eventually close more sales.