StackAdapt, a self-serve programmatic adverting platform, identified a need to boost their internal technical training for Google Tag Manager (GTM) amongst new hires. The goal was to provide a seamless and effective onboarding experience for recently joined account managers and sales staff, so they can get up to speed with existing tagging processes/practices in a quick manner.
A custom curriculum taught by an experienced SME in the form of a 1-hour screencast course. Instead of covering general GTM content with hypothetical examples, the course focused on implementing the StackAdapt standalone and universal pixels. Plus, the most popular type of conversions, including form submission, video play, and eCommerce transactions.
The course was designed to be part of a larger learning path related to holistic onboarding.