Client Portfolio and Case Studies | Supermetrics

Turning product knowledge into profitable leads

Problem

Supermetrics was exploring different ways to raise awareness about their new data integrations and connectors, and was trying to reach a large audience. Furthermore, they wanted to demonstrate the capabilities of their product when combined with tools like Google Data Studio and Google BigQuery.

Solution

An on-demand interactive 1-hour course, which takes a beginner through the concept of marketing automation taught through the medium of Supermetrics. The course was then syndicated on the largest course marketplaces, Udemy for Business and Skillshare.

Benefits

The course has more than 450 students enrolled and the following milestones were achieved:

Product Knowledge

Not only did the students receive product information about Supermetrics, but they also improved their understanding of automation and how connectors operate in general.

Incremental Revenue

Supermetrics was able to generate incremental revenue from the students who completed the course and decided to test the product by applying a discount promo code.

Project Info

Lachezar (SkildLabs) is one of our most valuable partners and an absolute pleasure to work with. He produced a highly engaging educational course for Supermetrics that combined both hands-on projects and an intro to why automation is important. I can’t wait to see the success of our future collaborations.